<h3> The Consumer...or Else!  <br>Consulmer Centrics Business Paradigms</h3> 

By Camille P. Schuster, PhD and Donald F. Dufec <br><br>

<b>"The customer is the only one who can fire all of us." -Sam Walton</b> <br><br>
Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS.<br><br>

This essential book:<br><br>

*  examines the factors that are shaping the current business environment and looks at the re-orientation of today's consumer, presenting global perspectives on these vital issues <br><br>
*  explores this new consumer-centric approach from the perspectives of suppliers, intermediaries, and retailers, as well as the business processes being used to create more efficient supply chains and more effective demand fulfillment processes
 
*  shows you the tools that can be used to implement this new business paradigm in the areas of technology, internal business processes, and collaboration <br><br>

*  presents—and answers—frequently asked questions <br><br>

*  shares the success stories of Rite Aid, Southwest Airlines, Starbucks, Snap-On Tools, National Semiconductor, and others! <br><br>

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</b><br><br>

Paperback: 169 pages <br>
Publisher: International Business <br>Press (November 1, 2003)<br> 
Language: English <br>
ISBN: 0789015692  <br>
<b>Product Details</B><br><br>
