<i>Electronics Primer: The Products, The Market, The Players<i> is a comprehensive non-technical guide to the electronics industry.  It offers product descriptions, features and benefits and the life cycle of a wide variety of components: semiconductors, active discrete and passive electromechanical interconnects. The Primer defines all products in the specific product group in a non-technical, simplified way. It also identifies key manufacturers, distributors, and suppliers worldwide and regional total available market (TAM) and distributor total available market (DTAM) and market segmentation.  It also shows historical market trends for 1998, 2000, 2002, and 2004. It also provides projected market trends for 2005, 2007, and 2010.  The book was authored by Texas A&M University students: Marlane Miller, Angela Moran, Brian Richardson, Tom Waguespack, Russell Carter and Warren Bickley.  The book was edited by M. Laura Kane-Sellers, MA, MBA a full-time faculty member at Texas A&M University in the Industrial Distribution Program.  This item ships from and is billed by the National Electronic Ditributors Association.  A 7% sales tax will be applied to Georgia deliveries.  

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