 in which gpawn vents a bit about stock photography  all of us have seen stock photography but perhaps some of us aren t quite sure what it actually is to explain the phenomenon of stock photography let s use the following guidelines  1 if you take a photo of a person in real life who is perhaps doing something or perhaps just sitting there like a lump that is real photography 2 if you see an image on a big fancy corporate website that looks like this  zombies who said anything about zombies  that is stock photography it is an image that was created in a studio or on a photoset that features people that don t look like real people and posing in a manner that real people never pose  that is stock photography  you won t see these people on our  blogview  and you won t see them on our website and you won t see them inside glendale pawn and jewelry because they aren t real  they are professional models that have been hired to put forth an image in order to make you somehow feel inadequate enough that you will buy whatever the company is selling so you can be just like the zombies in the stock photography image so how does gpawn know this to be true  because gpawn is a refugee from the corporate marketing world and he used to be responsible for creating these plastic people cheering in a boardroom images and the associated marketing campaigns that use such images  hooray we re cheering because the art director told us to  trust me o loyal blog readers it s kind of like making sausage the end result can be pretty good but you do not want to see the manufacturing process so what s the difference between glendale pawn and jewelry and the huge megacorporations that use these ridiculous images to manipulate the viewers well to begin with we re real people who care a great deal about our customers and our community we don t need to present ourselves as something we re not because we re very happy with helping people every day and striving to do the best job that we can for our customers never before has scratching an itch become so dramaticperhaps he should see a doctor  we re quite confident that the people that come through our door or shop online at our website wwwarizonapawnshopscom really don t care about visual solutions branded content longcopy ad text value propositions or calls to action our customers need some quick cash to fix the air conditioner or to get some bills paid in a hurry they have too much stuff and need us to buy it so they can gain some room around the house or they are consumersavvy enough to know that they can save a bundle of money on some really great merchandise by shopping at glendale pawn and jewelry so what s the moral of all this classic gpawnranting  well if you re thinking of doing business with a company that uses a stock photo like this on their website or print advertising  we don t know how to turn on the computer so we shall strike a pose  please come see us first you ll have a much better turbocharged value added brand experience that defines the true impact of social currency what does that phrase really mean absolutely nothing gpawn just made it up but you know somewhere in a marketing team meeting somebody is using a similar phrase at this exact moment we re real people you re real people we re here to help we think that s all that really matters  the more astute readers of our blog may have noticed that gpawn has indeed used a stock photo on a previous post this is indeed true gpawn used a stock photo of a few dollar bills sticking out of an automobile gas tank in order to illustrate the high price of fuel the reasoning was that it was too hot outside to shoot an original photo and gpawn didn t have twodollars cash in his wallet at that particular moment please forgive us  as always we re glad you came by  gpawn gpawn s pick of the post  it s hot outreal hot why pay to air condition the whole place when you always seem to be in one room   blog post  pawn shops pawn brokers pawn shops online jewelry pawn shop az pawn shops arizona pawn pawn shop arizona all of us have seen stock photography but perhaps some of us aren t quite sure what it actually is 