<span itemprop="address" itemscope
	itemtype="http://data-vocabulary.org/Product">
	Product name: <span itemprop="name">[name]</span><br />
	Product image: <img itemprop="image" src="[image]" alt="[name]" /><br />
	Brand: <span itemprop="brand">[brand]</span><br />
	Category: <span itemprop="category">[category]</span><br />
	Identifier: <span itemprop="identifier">[identifier]</span><br />
	Description: <span itemprop="description">[description]</span><br /> 
	<?php echo do_shortcode( $content ); ?>
</span>