<font size="3">Hi! Thanks for your questions and responses!&nbsp; All of us at Tarlow Consultants&nbsp;take pride in listening to what you have to say and we do our best to answer those questions/concerns as quickly as we can.&nbsp;&nbsp;&nbsp;</font><font size="3">&nbsp; The challenge with working on a cooperative program is getting everyone to see the benefits.&nbsp; That being said, I must say that working with Fitness Together has been a wonderful experience.&nbsp; It&#39;s important to convey just what you are planning to do and why the owners should spend their money.&nbsp; In this case, as much of our business, we wanted each Fitness Together to benefit from a &quot;Hyper Local&quot; approach.&nbsp; We use that term to differentiate national advertising from very local advertising&hellip; using geographical location as a measure of reach and frequency.&nbsp; We take a look at demographic areas surrounding a business and capitalize on that specific area.&nbsp; This reduces the amount of competition, increases the frequency of your ads, and eliminates wasted ad impressions to consumers that are not in your area.&nbsp; I hope this sheds some light on your questions.&nbsp; Please feel free to reach out to us directly! </font><span style="font-family: &#39;Calibri&#39;,&#39;sans-serif&#39;"><font size="3">Thank you again for your comments!</font></span><span style="font-family: &#39;Calibri&#39;,&#39;sans-serif&#39;"><font size="3">Wendy Tarlow</font></span> <p class="blog">&nbsp;</p>