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For 2012, the new SRAM RED continues in the SRAM tradition as the leader in lightweight, flawless shifting, and ergonomic advantage with gorgeous aesthetic<span style="font-family: Flama-Book; font-size: xx-small;"> </span>styling. How did they improve on the world’s best mechanical gruppo? By starting with everything they knew, and then by designing a brand new drivetrain from scratch.  Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, SRAM RED perfects the riding experience through genuine innovation.
<p align="left">SRAM RED changes everything!</p>
<p align="left">THE PERFORMANCE ADVANTAGE:</p>
<p align="left"><span style="font-family: Flama-Medium; font-size: xx-small;"> </span>6 Brand New Components:
Shifters, Rear Derailleur, Front Derailleur, Brakeset, Crankset, Cassette</p>
<p align="left">New Front Shifting Technology:  Fast / Efficient / Low noise</p>
<p align="left">Fully Integrated Powermeter:  New Quarq Technology</p>
<p align="left">Amazing New Finish:  Two-tone Falcon Grey and Black look</p>
<p align="left">SRAM RED total weight:  1739g (BB30) The lightest groupset ever.</p>
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